But if you're walking out of your IMAX movie wondering why the screen felt smaller than last time, you might spot one more logo. Like Dolby, some theaters also offer IMAX 3D. It's not clear just from buying your ticket if your theater is IMAX with laser or Lie-MAX, but you can check this website to find out. These Lie-MAX, ahem, IMAX Experience theaters have a smaller screen and lower-resolution projectors. Depending on your theater, you may be getting what some refer to as Lie-MAX. But if you buy an IMAX ticket, you might not be getting your money's worth. The newest IMAX theaters use dual 4K laser projectors and have an upgraded sound system. With some movies, this means you're seeing more of the image instead of black bars on the top and bottom of the frame. Unique to IMAX is its huge screen, which is bigger than any other format, up to 40% larger, and it uses an aspect ratio that's taller than other theaters. But this can get a little confusing, because unlike Dolby, not every IMAX theater is the same. You've probably heard of IMAX, because it's actually been around since the '70s. Thanks to the higher-quality projectors, the image actually appears brighter than with traditional 3D. There's also a version of Dolby that offers 3D movies. There are even speakers on the ceiling and transducers, which produce bass under the seats. It uses many more speakers to completely surround the viewer. But Dolby Atmos is like super surround sound. That means using more speakers so the viewer can hear sounds from the direction they're supposed to be coming from onscreen, like behind you, or to your right. But the biggest difference with Dolby is their sound system. And it reminds you, over and over, with this video.Īd announcer: Fire becomes fire. Overall, it's supposed to create a more realistic image. Dolby Cinema images appear less muddy or gray compared to the traditional projectors. High dynamic range means really bright highlights and really dark blacks. Dolby is the best HDR you can get in the theater. These projectors produce super crisp images with deep blacks and bright highlights, at 500 times the contrast ratio and twice the brightness of a standard projector. That's four times more resolution than a standard theater projector. All right, let's ditch those 3D glasses and check out the newest format to hit theaters, Dolby.ĭolby Digital Cinemas, made by Dolby, can be found at AMC theaters. In fact, in 2018, the MPAA reported a 20% year-over-year decrease in the global 3D box office. 3D movies aren't as popular as they once were. But a lot of people just find it disorienting. These projectors use polarized light to create the illusion of depth, which supposedly makes the film more immersive. Then there's 3D, the one with the glasses, usually branded as RealD 3D. Standard, sometimes just referred to as digital: This is your average movie-theater experience, found anywhere from Regal to a small independent theater. It's more complicated than the five names you see listed. In order to figure out why there are so many formats, we need to find out what these actually mean. The same movie is being screened, but there are a lot of ways it can be projected. If you've bought a movie ticket in the last decade, you've seen this: a bunch of different options, each with dramatically different prices. Should you see "Toy Story 4" in 3D? Digital? Hang on, what's Dolby? And why does it cost 18 bucks? Which one do you pick? But you actually have 21 options because there's so many formats. Narrator: This is the AMC on East Illinois Street in Chicago. Account icon An icon in the shape of a person's head and shoulders.
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